International Journal of Economics, Commerce and Management THE INFLUENCE OF COMPANY RESOURCES AND COMPETITIVE STRATEGY ON BANKING PERFORMANCE A SURVEY ON BANKING INDUSTRY IN INDONESIA

Verry, Ernie Sule, Erie Febrian
2016 unpublished
The performance of companies in the banking industry in Indonesia has grown relatively not stable nowadays, some of them threatened with liquidation. The growth of customer funds tend to fluctuate and growth of credit is higher than the growth of third party funds. This causes profits of the banking industry tends to grow unstable, within the last 5 years. The condition presumably caused by the competitive strategy that has not been appropriate and weaknesses in the development of company
more » ... nt of company resources. This study aims to uncover company resources and competitive strategy and their influence on the performance of banking companies in Indonesia. International Journal of Economics, Commerce and Management, United Kingdom Licensed under Creative Common Page 119 This study uses descriptive and causality survey method. The unit of analysis is the banking industry in Indonesia which is the unit of observation is the management of the national banks, whether state-owned, private and foreign banks that have go public. Today, there are 42 banks with various types of ownership that have go public. So based on small population size then the methods of sampling is using census. The time horizon is cross section / one shot, where the research conducted at one particular time. Data is analyzed using PLS. The result reveals that company resources and competitive strategy both simultaneously and partially influence the performance of banking companies in Indonesia. Partially, competitive strategy has a greater influence than company resources in affecting company performance.
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