The rural sector in Maharashtra is a sector which has seen drastic change and development in recent times. The application of E-Commerce has brought about this change and holds scope for further rapid development of it. The E-Commerce sector's growth was driven by rapid technology adoption led by the increasing use of devices such as smartphones and tablets, and access to the internet through broadband, 3G, etc. E-bay Census reveals E-commerce trends across all 28 States & 7 Union Territories.

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... onsumers & Entrepreneurs from Rural India are increasingly plugged into E-commerce. This is supported by the fact that over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India. The rapid growth of E-Commerce itself provides opportunity for further development of rural sectors in Maharashtra which is backed by many research conducted upon the potential of E-Commerce aided development of rural sectors. Researchers recently conducted a survey in the rural sectors of India by the opinion poll method and found out that yet much has to be done by the websites to take advantage of untapped opportunities by reaching the villages of India.