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Stochastic Budget Optimization in Internet Advertising
2012
Algorithmica
Internet advertising is a sophisticated game in which the many advertisers "play" to optimize their return on investment. There are many "targets" for the advertisements, and each "target" has a collection of games with a potentially different set of players involved. In this paper, we study the problem of how advertisers allocate their budget across these "targets". In particular, we focus on formulating their best response strategy as an optimization problem. Advertisers have a set of
doi:10.1007/s00453-012-9614-x
fatcat:ox4xpqkb2vblpnbxyh6jyr7nui