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Recent droughts in 2012 and 2013 have increased attention to water use issues in the United States. Cities, government agencies, and environmental nonprofit organizations use scientifically-framed messages to advocate for water conservation. In addition, some religious organizations use messages based on religious teachings to promote water conservation. Because approximately 70% of the U.S. public reports some religious affiliation, it is important to investigate the influence of religious anddoi:10.3390/socsci5040076 fatcat:rgw2oqi34zfffbobkh5v5745ii