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Using Multidisciplinary Design Principles to Improve the Website Design Process
2016
Pacific Asia Journal of the Association for Information Systems
An organization's success in e-business is significantly affected by the quality of its website. However, many websites are unable to retain the attention of their customers, arguably because they only cater to some of the needs of their customers. This study adopts a design science approach to develop a new methodology for designing websites that addresses the psychological, sociological, and cognitive needs of individual users. The methodology is based on multidisciplinary principles drawn
doi:10.17705/1pais.08302
fatcat:cmweigxbi5hsnnvkuqszfcqyuu