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"Market orientation practices in Nigerian insurance companies "
2020
The business & management review: Conference Proceedings
Market orientation is the business idea that situates the customer, consumer, client, or relevant audience as the centre of business activities. It is one of the important management strategies that may lead to the achievement of organizational efficiency and effectiveness. It has relevance for all sectors in an economy, including goods and services businesses (including insurance services). This paper examined, empirically, the market orientation practices in a sample of Nigerian insurance
doi:10.24052/bmr/v11nu01/art-05
fatcat:4spkgjxdubhrxn7vzo3ksennci