Ways of art appropriation by the advertising

Roberta Fernandes Esteves, João Batista Freitas Cardoso
2013 Comunicação, Mídia e Consumo  
Based on the different ways of appropriation of the artistic visualrepresentations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broadcast in different countries, seven new categories outlined on the basis of partial or total use of the appropriated image and the interference performed in them.
doi:10.18568/1983-7070.1028137-168%y doaj:1a4472dadb62412690f2a5d4941b5175 fatcat:vsgrk5bj35ddvoy7tvsh7u2kqm