Government policies regarding education continue to experience innovation to improve education. The policies are like curriculum changes, school literacy movements, and strengthening student character. However, integrating this into the learning process is not easy. Therefore, learning innovations are needed to overcome this. One of them is the development of learning models. The purpose of this study was to develop a genre based learning model design that integrated literacy activities and

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... acter strengthening for middle school students. This type of research is research and development. The learning model development process is carried out following the Plomp model (preminary research, prototyping phase, and assessment phase). The results of this study produce a prototype of a learning model consisting of build context, explore genres, building field knowledge, report reading, analyzing genre, constructing individual texts/groups, evaluation, presentation and reflection. The learning model that is designed in the category is very valid and can then be tested.