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We conducted a user study evaluating two preference elicitation approaches based on ratings and personality quizzes respectively. Three criteria were used in this comparative study: perceived accuracy, user effort and user loyalty. Results from our study show that the perceived accuracy in two systems is not significantly different. However, users expended significantly less effort, both perceived cognitive effort and actual task time, to complete the preference profile establishing process indoi:10.1145/1502650.1502702 dblp:conf/iui/HuP09 fatcat:63qogxbbpjajderdz7j7xbtfde