The effect of using social media on developing strategic performance (Empirical Study) The study aims at the impact of the use of social media on developing strategic performance through application to the public and private banking sector in the Arab Republic of Egypt, and a link between the use of social media and the dimensions of strategic performance, and the researcher has formulated a major hypothesis branching from a number of sub-assumptions. The study reached many results, the most

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... ortant of which are: there is a degree of agreement between managers and employees on the existence of shortcomings of banks in terms of rewards and appreciation, the results of the current study confirmed that there are deficiencies in the use of social media to achieve strategic performance where banks do not adopt innovation and new ideas. The study recommended several recommendations, the most important of which are: Creating a spirit of creativity and innovation, spreading a spirit of cooperation and building relationships that increase self-motivation, and emphasizing the need to gain customer satisfaction; And work to improve the bank's mental image among clients, support the administration for creative activities and employee innovations through clear support programs. ‫اإلستراتيجي‬ ‫األداء‬ ‫تنمية‬ ‫علي‬ ‫األجتماعي‬ ‫التواصل‬ ‫وسائل‬ ‫أستخدام‬ ‫أثر‬ ‫ميدانية)‬ ‫(دراسة‬ ‫د/‬ ‫القشاش‬ ‫ممدوح‬ ‫نهى‬ ‫اُؼذد‬ ‫ػشش‬ ‫اُغاد١‬ ‫أُضِذ‬ ‫اُزاٗ٢‬ ‫اُضضء‬ ‫اُزاٗ٢‬ 0202 8822