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Today, many IT innovations that affect our daily lives originate from digital convergence. This study examines the factors influencing consumers' adoption of Internet protocol TV (IPTV), a representative convergent service combining communication and media technologies. Using innovation diffusion theory, we developed an adoption model reflecting the unique characteristics and usage contexts of IPTV. The results indicate that relative advantage, compatibility, trialability, content diversity,doi:10.17705/1pais.04102 fatcat:4rtuclpqtfewrj4iwc6h54f5li