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In today's mobile application marketplace, the ability of consumers to make informed choices regarding their privacy is extremely limited. Consumers largely rely on privacy policies and app permission mechanisms, but these do an inadequate job of conveying how information will be collected, used, stored, and shared. Mobile application developers go largely unrewarded for making apps more privacy conscious as it is difficult to communicate these features to consumers while they are searching forarXiv:1501.00335v1 fatcat:csxtjz7ru5bwhcstfo542estbu