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Combined Appetency and Upselling Prediction Scheme in Telecommunication Sector Using Support Vector Machines
2019
International Journal of Modern Education and Computer Science
Customer Relations Management (CRM) is an essential marketing approach which telecommunication companies use to interact with current and prospective customers. In recent years, researchers and practitioners have investigated customer churn prediction (CCP) as a CRM approach to differentiate churn from non-churn customers. CCP helps businesses to design better retention measures to retain and attract customers. However, a review of the telecommunication sector revealed little to no research
doi:10.5815/ijmecs.2019.06.01
fatcat:bxlth3ydpfdetpgai3z2fok25u