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Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)
This study aimed to determine the predictive ability of brand salience, brand association, brand quality, and brand value on brand loyalty among the tourists to visit Mount Bromo destination in East Java, Indonesia. The data in this study was collected using a survey to 100 respondents who had visited the tourist destination of Mount Bromo more than once. The results of this study indicate that brand salience, brand association, brand quality, and brand value can positively predict thedoi:10.2991/aebmr.k.210507.030 fatcat:3fhywkxcfzcbvi2iajosi2d5om