Brand Salience, Brand Association, Brand Quality, and Brand Value to Predict Brand Loyalty Among the Tourists of Mount Bromo, East Java, Indonesia

Stella Lamlo, Frangky Selamat
2021 Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)   unpublished
This study aimed to determine the predictive ability of brand salience, brand association, brand quality, and brand value on brand loyalty among the tourists to visit Mount Bromo destination in East Java, Indonesia. The data in this study was collected using a survey to 100 respondents who had visited the tourist destination of Mount Bromo more than once. The results of this study indicate that brand salience, brand association, brand quality, and brand value can positively predict the
more » ... redict the tourists' brand loyalty. These results are expected to provide an overview for tourist destination managers to give full attention to the development of tourism brands which are the key to building tourist loyalty.
doi:10.2991/aebmr.k.210507.030 fatcat:3fhywkxcfzcbvi2iajosi2d5om