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Public Relations (PR) and journalism are often disputed in theory and practice. While PR is an activity that aims to improve goodwill, trust, mutual understanding and a good image of the community or society, in the other hand journalism has a social responsibility to provide accurate information for the community through the media. The increase of communication technology has been changing business media and also affected the PR strategy in Indonesia that bring together PR and journalism asdoi:10.30596/interaksi.v4i1.3957 fatcat:m6qh6nrlabcptacpco6qmezphy