Organizational Communication Responses to COVID-19 Pandemic: Effectiveness of Strategies and Practices used by Organizations in Turkana County

Paul Odongo, Jeremiah Onunga
2021 The International Journal of Humanities & Social Studies  
Organizational Communication Responses to COVID-19 Pandemic: Effectiveness of Strategies and Practices Used by Organizations in Turkana County Introduction Ever since the onset of corona virus pandemic which has led to global crisis, some of business entities and their leaders are facing challenges to self-acceleration toward the sudden and rapid change that shows direction to new reality and defends their businesses. The first strain of novel coronavirus was first detected in Wuhan of China in
more » ... December 2019. Actually, the coronavirus outbreak in Wuhan was announced widely and the Government of China imposed a lockdown policy in Wuhan City. Aware of the outbreak other countries including Kenya took precautionary measures to avert the spread of the coronavirus. However, media news about the epidemic has yet to be responded by the government and public even though some business sectors, particularly the tourism industry in China has received its impact. In response, other countries started to close their entry points. A spike in the number of cases has been recorded in Kenya since President Uhuru Kenyatta announced the country's first confirmed case on March 13, 2020, which resulted in a crisis as if the all Organizations had been suddenly attacked. Based on the observation and discussion with business entities in Kenya the crisis situation was felt by the management. It is stated that Mombasa and Nairobi emerged as the epicentre of the coronavirus in Kenya, which gradually influenced businesses outside the capital and other counties. Within a period of 100 days after the announcement by the President, the crisis spread rapidly to several sectors of business without exception. Under these circumstances, all points of business chains worldwide suffered the impact. The multiple domino effects prompted the management of business entities and universities to make tough decisions of closing down or
doi:10.24940/theijhss/2021/v9/i7/hs2107-063 fatcat:v72krbxl6jh23ba2mwvyc2ufny