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This paper argues that the favourable export trajectories for Chilean wine to global markets in general and the UK market in particular are partly due to the nature of the insertion of wine producing firms into global value chains. Much of the data in this paper comes from a two-year British Academy research project (2005-07) which examined the impacts of globalization on export-oriented wine firms in Chile's Colchagua Valley and the record of collaboration between these firms and keydoi:10.5379/urbani-izziv-en-2012-23-supplement-2-003 fatcat:pokkudkpsvdw5dlxktwv3xy6eu