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AUXILIARY ISSUES OF BRANDING TOURISM DESTINATIONS: A CASE OF GAUTENG, SOUTH AFRICA
Geo Journal of Tourism and Geosites
Studies show very little evidence to support the concept that slogans and logos are not the only issues destination marketing companies should focus on in their branding efforts. Therefore, this study aims to figure out auxiliary critical issues of branding tourism destinations using Gauteng province as the study area. A mono quantitative survey method was used to validate and factor several issues which were identified in literature. A principal component factor analysis with Varimax rotationdoi:10.30892/gtg.37312-714 fatcat:ppxzsidzurbnblthkxajfibn44