Data Enriched Voice Service Analysis and Forecast

Qiaohong Zhou, Guohua Zhou
2009 International Business Research  
In this article, we compare the traditional call model and the new call model where voice and data are united together in a globally interoperable way, and analyze the data enriched voice service via call personalization, call-to-browse, and call-to-advertise. This work aims to better understand the characteristics and current situations of voice service in the telemarketing industry and forecast its market potential.
doi:10.5539/ibr.v1n4p40 fatcat:oc6yl3nojvc2xlp34dyebfyr54