Evaluation of Business-Oriented Performance Metrics in eCommerce using Web-based Simulation

Ilija Hristoski, Pece Mitrevski
2016 Journal of Emerging research and solutions in ICT  
The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes and other business-oriented performance measures have become 'a holy grail', the ultimate question imposing their current and future e-Commerce projects. Within the paper, we describe the development of a Web-based simulation model, suitable for their
more » ... on, taking into account multiple operation profiles and scenarios. Specifically, we put focus on introducing specific classes of e-Customers, as well as the workload characterization of an arbitrary e-Commerce website. On the other hand, we employ and embed the principles of the system thinking approach and the system dynamics into the proposed solution. As a result, a complete simulation model has been developed, available online. The model, which includes numerous adjustable input variables, can be successfully utilized in making 'what-if'-like insights into a plethora of business-oriented performance metrics for an arbitrary e-Commerce website. This project is, also, a great example of the power delivered by InsightMaker, free-of-charge Web-based software, suitable for a collaborative online development of models following the systems thinking paradigm.
doi:10.20544/ersict.01.16.p01 fatcat:lah6ezmulfhvnfly5ruaitzlre