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The purpose of this study was to segment inbound tourists to Tanzania using destination image. A self-administered structured questionnaire was conveniently distributed to inbound tourist to Tanzania in two major international airports in Tanzania. The questionnaire captured destination image using a five point Likert type scale while the demographics, sources of travel information, and travel behavior were captured using dichotomy or multiple choice questions. A total of 625 dully filleddoi:10.37741/t.69.1.4 fatcat:lfpgcyty3bhb7dojs5b7ltko2e