How the E-commerce Reuse Experience Influences Clothing Disposal Behaviors of Consumers

Tomoko Mori, Chiharu Mikajiri, Tomohiro Tasaki
2020 Journal of the Japan Society of Material Cycles and Waste Management  
This study focuses on the consumer experience of e-commerce reuse, a concept which has become popular in recent years. The paper analyzes the influence of the e-commerce reuse experience on clothing disposal behaviors by consumers. The results/analysis of an online survey targeting females aged 15-49 revealed that consumers prefer e-commerce reuse to conventional reuse routes, such as second-hand stores, if they have the opportunity to experience sales using e-commerce reuse. Even if a consumer
more » ... does not currently use e-commerce reuse modes, wasteful behavior surrounding unnecessary clothing disposal can be prevented. At the same time, reuse behavior using a second-hand store gets promoted if a consumer has taken up e-commerce reuse in the past. These results indicate that through the experience of e-commerce reuse, consumers are learning about this re-use method and better recognize the reusability of clothing they no longer need.
doi:10.3985/jjsmcwm.31.13 fatcat:afpfx7s4gnezfp3nwjx2rumc34