In this paper, we explore the potential applications of Optical Wireless Communications in the tourism industry, considering both indoor and outdoor scenarios and different transmission speeds. They range from high-speed atmospheric outdoor links (Free-Space Optics (FSO)) to indoor systems based on high-speed lighting networks (known under the trade name LiFi©) or low-speed services support the Internet of Things networks, using visible light (VLC) or IR emitters, with receivers based on either

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... on classical photodiodes or in image sensors, known as Optical Camera Communications. The avant-garde applications of this technology have been studied focusing on three possible use scenarios: the traveler himself, in what we have called TAN (Tourist Area Network); the tourist facility, which includes not only the hotel but also leisure areas (theme parks, museums, natural protected areas) or services (restaurants, shopping areas, etc.); and the entire destination, which can be both the city or the territory where the tourist is received, within the paradigm of the Smart Tourist Destination (STD). In addition to the classic services based on radio frequency and wired broadband networks, these technologies will make it possible to meet the tourist's challenging needs, the establishment, and the destination. Besides, they cover the services imposed by the new marketing services related to location or context and feed the big data systems used to study tourist behavior.