A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
Review of Public Administration and Management
Today, actions and behavior of firms in competitive markets play a significant and effective role in endeavors for building competitive advantages. This is very evident in service oriented industries, such as insurance industry. Meanwhile, organizational endeavors are considered in three directions in this research, which include market-orientation, competitororientation, and innovation-orientation. The main objective of this study is to assess the effectiveness of organizational endeavors indoi:10.4172/2315-7844.1000222 fatcat:zya7rm3smndrtgja34tk44uwr4