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Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development
The present research explores particularities of consumer behaviour of Millennials and Generation X, aiming to a better understanding in order to increase the engagement of younger generations with wine. The study is based on a survey of 91 respondents aged 18 to 50 years, concerning their preferences, motivations and occasion of consumption in regards to wine and other alcoholic beverages. Results show that for Millennials alcoholic beverage consumption occurs most often outside their home,fatcat:kjwfey3s7navvelrdixbmnk64y