Objective: Effective motivational support is needed in chronic disease management. This study was undertaken to improve a novel type 2 diabetes motivational intervention, (Functional Imagery Training, FIT) based on participant feedback and results from a selfmanagement randomised controlled trial. Design: Qualitative inductive thematic analysis of semi-structured interviews. Main Outcome Measures: Open-ended questions on participant experiences of the FIT intervention content, process,

more »

... t helpful features, suggestions for improvement and general feedback. Results: Eight themes emerged. Participants thought FIT promoted autonomy and selfawareness. They found the intervention interesting and helpful in keeping their health on track through accountability provided by regular phone calls. However, boredom with repetitive use of imagery, feeling inadequately equipped to manage unhealthy cravings, and difficulty with the time commitment was reported by some. Supplementary written material was recommended. Conclusion: Several well received features of FIT overlapped with those from traditional motivational interviewing. FIT sessions should ensure content is regularly adapted to new health-enhancing goals. After a self-management behaviour becomes habitual, imagery practice could be restricted to challenging contexts. Provision of a written rationale and use of mindfulness for cravings is recommended. With these improvements, the impact of FIT on diabetic control may be substantially enhanced.