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Realisation of Usability Tests: A Social Media Marketing Software Development Case
2020
International Conference on Intelligent Environments
Social networks such as Facebook, Twitter or LinkedIn opened the door for new ways of online marketing-social media marketing. In order to use social networks efficiently for marketing purposes and reach (potential) customers, marketers rely on social media marketing software (SMMS), supporting companies and individuals with publishing, engaging, promoting or listening on social media networks. In order to make a competitive SMMS, some of the most important quality factors are usability and
doi:10.3233/aise200064
dblp:conf/intenv/EberharterF20
fatcat:jrpdgb7gcrbgtbxpf4satb2ptm