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Analysis on the Emotional Design of Children's Medicine Packaging

Kang Hu, Ruike Zhang
2018 Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018)   unpublished

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In order to improve the design of children's medicine packaging and help children overcome the fear of medicine, this paper analyzes the psychological needs of consumers, and introduces the idea of "people-oriented" emotional design into the packaging design. From three levels of instinct, this paper analyzes the application, behavior and reflection of emotional design in children's medicine packaging. Finally, it discusses the emotional design of children's medicine packaging in terms of
more » ... cs, color, modeling and interactive design. It is concluded that children can get emotional care and psychological comfort through packaging. Emotionalization is the future development trend of children's medicine packaging.
doi:10.2991/icesem-18.2018.166 fatcat:boincfhazjhyjggt7trzinvnoa
Citation

Kang Hu, Ruike Zhang. "Analysis on the Emotional Design of Children's Medicine Packaging." Proceedings of the 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018) (2018)