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It is envisaged that Donald Trump won the US Presidential election due to his distinct political strategy, termed as 'Trumpism' or 'Trump factor'. Through comparative and critical thinking, two considerations have been suggested that can possibly answer why Trumpism politics could be appealing. First, Trump was not hesitant to state his views even if these sounded radical: no sweet words, no inhibitions. Furthermore, Trump is sending a message that there is a limit to where one can arrive withdoi:10.20472/ss2017.6.1.007 fatcat:tbnt6nob2zdzpjrmjx2sbqqeui