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Predictive analysis of social media data has attracted considerable attention from the research community as well as the business world because of the essential and actionable information it can provide. Over the years, extensive experimentation and analysis for insights have been carried out using Twitter data in various domains such as healthcare, public health, politics, social sciences, and demographics. In this chapter, we discuss techniques, approaches and state-of-the-art applications ofarXiv:1806.02377v1 fatcat:gm5cqpmgvfggzgxgzocv4c3fqi