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Europe against Google & Co.? What is it about? The search engine Google has a market share of more than 90 per cent in most European countries. It has been developed in Silicon Valley and has thus grown out of a very specific economic and innovative culture which has been coined 'Californian Ideology'. This label stands for the combination of the free-wheeling spirit of the hippies and the entrepreneurial zeal of the yuppies. The result of this combination is a search engine which conquereddoi:10.1553/ita-doss-015en fatcat:2oyyc4bwbve6tkdeuivk5yjjfe