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Product Differentiation Strategy and Perceived Financial Performance of Commercial Banks in Uganda
2021
Texila international journal of management
The banking landscape in Uganda is such that there is a section of commercial banks that has consistently posted impressive performance figures, particularly over the last five years, while the performance of the others leaves a lot to be desired. This study's purpose was to examine the effect of differentiation strategy on the financial performance of commercial banks in Uganda. The study employed a cross-sectional design characterized by a quantitative approach. The target population in this
doi:10.21522/tijmg.2015.07.02.art010
fatcat:slonxmc3grhhljnjngoghwsmne