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Back to the Future: Using Marketing Basics to Provide Customer Value
This paper explores the premise whether sophisticated algorithms that drive curatorship of content for consumers consider a symbolic interactionist perspective on consumer desire for content and whether content offerings, personalisation and the consequent shaping of curatorship algorithms can be based on such an understanding. Curatorship of online content, whether this be product or information based, drives value, consumer engagement and profitability. Curatorship and recommender systemsdoi:10.1007/978-3-319-66023-3_228 fatcat:2rwfkq5uajcztdk5v7v5gvwaey