If $\Delta$ stands for the region enclosed by the triangle in ${\mathsf R}^2$ of vertices $(0,0)$, $(0,1)$ and $(1,0)$ (or simplex for short), we consider the space ${\mathcal P}(^2\Delta)$ of the 2-homogeneous polynomials on ${\mathsf R}^2$ endowed with the norm given by $\|ax^2+bxy+cy^2\|_\Delta:=\sup\{|ax^2+bxy+cy^2|:(x,y)\in\Delta\}$ for every $a,b,c\in{\mathsf R}$. We investigate some geometrical properties of this norm. We provide an explicit formula for $\|\cdot\|_\Delta$, a full

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... ion of the extreme points of the corresponding unit ball and a parametrization and a plot of its unit sphere. Using this geometrical information we also find sharp Bernstein and Markov inequalities for ${\mathcal P}(^2\Delta)$ and show that a classical inequality of Martin does not remain true for homogeneous polynomials on non symmetric convex bodies.