Relationship among Social Exchange Point of View and Customer Citizenship behavior in the Festival Participants' Perception -Focused on the Boryeong Mud Festival-
축제참가자가 지각하는 사회교환관점과 고객시민행동 간의 관계 -보령머드축제를 중심으로-

Do-Jae You, Jeong-Ah Jeon, Min-Su Song
2012 The Journal of the Korea Contents Association  
doi:10.5392/jkca.2012.12.02.208 fatcat:5azidgneureyzjp3bs6libx26i