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The Effect of the Cultural Values on the Destination Image: A Search in Eskisehir 2013 Turkish World Capital of Culture
İşletme Araştırmaları Dergisi
As the destination images being dynamic and changeable, continuous researches should be conducted in order to measure and progress the images in the context of tourism marketing. The aim of this study is to analyze the tourists' characters and behaviors who direct through the cultural destinations and to determine the relationship between the visitors' perceptions of cultural values and destination image. Based on this purpose, a questionnaire was held on the foreign cullture tourist whodoaj:21355781365647e7bb583290c6ff7893 fatcat:6skrlazoyjccba75nw25lcuw7q