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<p>Market segmentation is a classic topic in marketing which is never loss its attractiveness. In addition to market segmentation, customer satisfaction is important in the field of marketing. Customer satisfaction is a person's feelings after using goods or services produced by a company. High customer satisfaction shows a company's success in producing goods or services. Statistics provides many tools for segmentation research. One of statistical tool for segmentation research which takes thedoi:10.13057/ijas.v2i2.34526 fatcat:af5yufr25rgvta6suiqd6nlomu