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Warehouses are being impacted by increasing e-commerce and omni-channel commerce. The design of current WMSs (Warehouse Management Systems) may not be suitable to this mode of operation. The golden rule of material handling is smooth product flow, but there are day-to-day operational issues that occur in the warehouse that can impact this and order fulfilment, resulting in disruptions. Standard operational process is paramount to warehouse operational control but may preclude a dynamic responsedoi:10.3127/ajis.v25i0.2845 fatcat:6uyr4vodgzbgzljoa6ndtlp2zq