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Media selection has become a more complex problem because of the fast development of Information and Communication Technology. However, there is little quantified work on the tools for media selection decisions. The three main tools available are Media Richness Theory (MRT) , Social Influence Perspectives (SIP) , and Media Fitness Framework (MFF) [3, 4] . MFF is a combination of the factors from MRT and SIP with additional factors for environmental and resource limitations. In thisdoi:10.4236/jssm.2011.43035 fatcat:d2o3e6xzrvgznb7ki352iryvfu