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Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana

Benjamin Adjei Danquah, Chen lin Dong
2018 Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018)   unpublished

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The emergence of E-commerce is taking the world by storm and is growing rapidly in developed and some emerging economies. The purpose of the research was to assess the impact on sources of consumer trust on E-Commerce in Ghana. The study adopted primary data using 215 questionnaires for the survey and uses SEM -AMOS for its analysis. The results projected that Customer Satisfaction, Service Quality and Brand Recognition have much impact on the E-Commerce growth in Ghana. Industrial players in
more » ... ana should focus their policy direction on building a strong brand, improving the service delivery and striving to meet the customer at their desirable point.
doi:10.2991/febm-18.2018.41 fatcat:cpatq3ftebbbzewj45tfkvhbem
Citation

Benjamin Adjei Danquah, Chen lin Dong. "Empirical Evidence on Sources of Consumer Trust on E-Commerce of Ghana." Proceedings of the Third International Conference on Economic and Business Management (FEBM 2018) (2018)