The COVID-19 pandemic has affected the educational sector, pushing it towards teaching–learning methodologies where the online aspect takes on special importance. In this sense, social media are tools that facilitate the creation of meaningful and sustainable learning environments. This study shares an educational experience where TED (Technology, Entertainment, Design) Talks are introduced as a pedagogical resource through YouTube and LinkedIn in a sport management course. A total of five TED

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... alks are viewed and discussed by the students in order to develop their professional profile, assisted by a set of initial questions posed by faculty. To assess the impact of the experience, a new scale is created and then validated. The analyses performed reflected the unidimensional nature of this scale, explaining the 64.36% of the variance, and presenting good psychometric properties (α = 0.95). Furthermore, the results obtained reflect the educational potential of TED Talks in the context of sport management, with increases in the averages of all the items from the scale, with significant (p < 0.05) increases in six of them. Both the new validated instrument and the shared pedagogical proposal can be valuable to guide and evaluate future educational experiences which introduce TED Talks as a pedagogical resource in sport management education.