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Evaluation of Tourist Decision-Making Process by Eye-Tracking Method – Focused on Methodology Gap and Cross-National Comparison
Journal of Tourism and Services
The dynamic development of information and communication technologies and online marketing in the hospitality and tourism industry changes customer behavior significantly.. This article presents the research results focused on measuring the visual attention of potential clients while choosing the hotel online. Eye-tracking-based data collection followed by appropriate statistical analyses was selected to study customers' behaviour and, consequently, judge the effectiveness and impact of useddoi:10.29036/jots.v12i22.258 fatcat:jozbtyplbbgejnhnjqcer5r3vm