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Mobile phones have recently been used to collect largescale continuous data about human behavior. This people centric sensing paradigm is useful not only from a scientific point of view: Contextual user data has pragmatic value, too. Individuals whose data is collected in such long-term people centric sensing projects can be engaged in user centric design activities aiming to generate data driven services that benefit the end user. This paper demonstrates the value of such user centricdoi:10.1145/2037373.2037431 dblp:conf/mhci/BlomGK11 fatcat:s5erzhvckjed7hscaovvxl3a7y