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Consumer behaviour is the behaviour of individual prospects buyer in group or Society to have purchase decision. Study of Consumer behaviour is to study on individual consumer"s choice, needs, perception, moto, motive, experiences, ideas and impact on product and becoming prospect buyer. It studies characteristics of individual consumers on geographic existence, psychographic characteristics, demographically and based on behavioural factors. To measure influences on the consumer from groupsfatcat:4oghdca2yfhgrocg7jee4uvaou