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This article considers the hypothesis that media-driven political interest shapes party identification, the timing of vote decisions, and electoral participation. To estimate the effect of media-driven political interest, we make a key distinction between political interest as a lifetime political orientation and political interest that rises and falls with the occurrence of noteworthy political events. We then exploit the shared media markets in Switzerland and its neighboring countries todoi:10.1561/100.00010041 fatcat:rpbckrf7avezxci43xtzdey5ey