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Proceedings of the 2014 International Conference on Global Economy, Commerce and Service Science
The globally intensive competition of the business environment has forced the service corporations to gain the trust customer relationship. Developing the service brands and effective management will achieve the customer trust and intimate customer relationship. How to successfully build the service brands is a critical issue for the service industries. In this research, we want to examine the core capability of the brand development for service organizations. Based on the literature review anddoi:10.2991/gecss-14.2014.92 fatcat:viz4lyh3krfnnnge5tr6famqiq