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Understanding Internet Usage
2001
Social science computer review
Several studies have applied uses and gratifications to explain Internet usage. Like Bandura's social-cognitive theory, the uses and gratifications framework explains media use in terms of expected positive outcomes, or gratifications. However, previous uses and gratifications research accounted for little variance in Internet behavior, although there were conflicting results. This research identifies new variables from social-cognitive theory that might further explain Internet usage and
doi:10.1177/089443930101900401
fatcat:7xggydjopjcw5ojbfhyxj4sudu