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Cryptocurrencies and their underlying blockchain technology have begun to transform numerous industries. Although we have seen an uptrend in the types of created cryptocurrencies, it has not yet translated into mainstream adoption., In this paper, we use value-sensitive design principles to identify values among current and potential cryptocurrency adopters. Using Bitcoin as the context for this qualitative research study, we use grounded theory analytical techniques to discover manifesteddoi:10.17705/1cais.04527 fatcat:mu5tkynyz5ecbdhia5pa6x2a74