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The paper concerns stylistic parameters of car advertisements in English and the problems of their preservation in Russian translations. Although commercials today quite actively employ non-verbal expressive means, the verbal part in most cases plays a decisive role in the effectiveness of advertising. The choice of car advertisements for the present study was predetermined by extreme popularity of the car market and its special inventiveness in the art of advertising. The paper's objective wasdoi:10.35634/2412-9534-2019-29-3-461-470 fatcat:tw253ns7vnf6vnwhybe6jltaxq