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This paper presents critical issues concerning the community sensitive personal health information system in rural India, from an industrial design perspective. Literature in current ICT based applications, point to the fact that, current efforts related to personal health information dissemination have gained limited acceptance at community level among rural population. This is probably due to limited understanding of community sensitive information needs, societal structure and user beliefsdoi:10.1007/978-0-387-73697-6_10 dblp:conf/ifip9-3/ParmarKd07 fatcat:txcumiww3nbb3dn4drm3vczjw4